Full service facility
We offer you a full-service facility, a one-stop-shop.
From expert event management and on-site security to high quality technical solutions and in-house catering prepared by our own chefs, we provide everything you need for a successful event. When hosting your event with us, you will be guided by a dedicated team of professionals, from planning to execution. Our experienced team ensures smooth logistics, innovative exhibitions, and tailored project management, so you can focus on the meeting. Everything we do is carried out with sustainability in mind.
Meeting logistics
Let us use our expertise and our many years of experience to guide you safely through your event, from start to finish. Your personal Event Manager will ensure that every detail is taken into consideration for optimal implementation.
Your Event Manager will save you time, working with ease to coordinate all your requirements – from hotel booking and catering to technology and exhibition management – together with our various departments.
Your Event Manager is your main contact, but we guarantee that everyone will work towards the same goal: Preparing for and delivering a truly successful event.
Event Freight Logistics – Precision Delivered
We provide a complete solution for handling event-related freight – from unloading and loading to precise distribution at the point of use. Our services include:
- Transport planning and minute-by-minute scheduling to ensure everything arrives exactly when and where it’s needed.
- Unloading, loading, and internal distribution carried out with precision and efficiency.
- Support with freight and customs clearance, including expert advice and documentation handling.
- Experienced and highly skilled logistics professionals dedicated to delivering exceptional service and maintaining the highest safety standards.
With our expertise, we guarantee that your materials are delivered on time and securely, allowing you to focus on creating a successful event.
Exhibitions
Our experience and expertise of running a portfolio of 30 fairs within the different fields of industry, lifestyle and society give you access to the industry’s leading resources. Our experience of driving successful cross-boundary cooperation between different stakeholders will favorably help the success of any event.
Together with our experts we help you develop and plan sponsor opportunities, poster – and industrial exhibitions. We offer you all necessary products and services including innovative poster and industrial exhibitions, the sales of space, creating and developing sponsor packages, tailor-made stand packages, stand products and fittings, insurances, supplier discounts transport services, on-site logistics services and much more.
Project Management
MEETX has extensive experience as a PCO – Professional Conference Organizer and is offering services to companies, organizations and government agencies seeking to implement effective and stimulating meetings, congresses and conferences in Sweden and abroad. Meetx offers complete management of the entire event and have a full range of services before, during and after the meeting. You can also freely choose individual services including Project Management consisting of; financial management & budgeting including VAT handling, social events, conference promotion and exhibition & sponsor handling, registration and participants administration, hotel accommodation management, travel management, program administration and abstract handling VIP and speakers handling.
For more information, click here >>
MEETX AB is a subsidiary of Bok & Bibliotek i Norden AB, owned by the Swedish Exhibition & Congress Centre Foundation.
Technical Products (Tech / AV)
At Svenska Mässan Gothia Towers, we deliver complete technical solutions for conferences, congresses, and large-scale corporate events, from concept to execution.
We are more than a provider of standard conference technology. We design and deliver tailored solutions in sound, lighting, and visual production, adapted to your programme, audience, and venue.
A complete technical partner
As a full-service technical partner, we manage the entire production, creating clarity, consistency, and confidence throughout the process.
From early planning to live delivery, we ensure that complex technical requirements are handled with precision and calm control, allowing you to focus on content and experience.
Expertise you can rely on
We work closely with leading industry partners, to deliver solutions that meet the highest professional standards.
Our teams know what works best in our venues and how to use technology in a way that is both effective and cost-efficient. This creates a secure foundation for ambitious productions, no matter the scale.
Built for large-scale events
Our technical productions are designed for major conferences, congresses, and corporate events across our largest venues, including K, C, B, and Hall F.
Through sound, lighting, and visual design, we create atmosphere, energy, and impact, helping your message reach the audience in a powerful and memorable way.
Bringing an external supplier?
If you’re thinking about using an external technology supplier, please let us know. In that way, we can give you a quotation for comparison if you would like, but we can also help coordinating and providing details associated with the venue (rig hire, electricity, anchoring points, etc.). For security reasons, our staff must always be present when other technology suppliers are working at our premises, and will be charged for in accordance with current hourly rates.
Added value services
The added value services are the small but important details that make the conference memorable and special. These products and services include event design; signs, decorations, flower arrangements, furniture and much more. You can increase the visibility of your congress/event/fair at strategic places all around the venue, inside but also exterior. Let you be enlightened by our expertise and experience and together we create the right environment and ambiance that you want for your meeting.
Branding and venue dressing
Present your brand in strategic locations throughout our meeting facilities and create a memorable experience for your attendees.
Effective event branding does more than enhance the look and feel of your meeting. It strengthens engagement, reinforces your message, and supports a cohesive event identity across all touchpoints.
We produce and supply a wide range of graphic materials, including digital signage, mobile screens, attendee badges, banners, and event signage. This gives you full control over how your brand is presented and experienced throughout the venue.
Impactful Event Branding
Consistent and well-placed visual touchpoints throughout your event enhance recognition, create a professional atmosphere, and increase memorability for attendees. Strong branding also offers added visibility and value for your sponsors.
Venue take over
For large-scale events, an exclusive booking of Gothia Towers offers a strong sense of presence and control. When most or all hotel rooms are required, the venue can be fully dedicated to your event. By extending your branding throughout the hotel, from reception areas and event spaces to guest rooms, you create a cohesive and immersive experience that feels both distinctive and exclusive.
Strategic placement and seamless execution
Effective branding is about more than visibility. It is about positioning the right message in the right place, at the right moment.
With deep knowledge of our spaces, visitor flows, and our digital screen infrastructure, we ensure that your branding strengthens navigation, enhances atmosphere, and supports your communication objectives — without disrupting functionality.
Local expertise. Seamless delivery
Our venue marketing specialists and graphic designers have in-depth knowledge of the venue and understand exactly what works to create clear, effective, and visually strong signage. Because we collaborate with trusted local suppliers, we can act quickly, handle last-minute adjustments, and ensure high-quality delivery at every stage of your event.
Flowers and decorations
Enhance the atmosphere of your event with bespoke floral design from Flowers, our in-house flower shop.
Thoughtfully crafted arrangements and décor elements bring warmth, elegance, and character to your event spaces, helping shape an experience that feels both welcoming and distinctive.
Our florists create designs that reflect your event’s theme and purpose. From stage arrangements and entrance décor to table settings and custom floral installations, every detail is considered.
With direct access to our flower studio and decorations team, you can create an environment that feels cohesive, vibrant, and memorable for your attendees.
Elevated event decor
Carefully designed floral arrangements and décor add depth and character to your event. Our curated designs help reinforce your theme, bring sophistication to your spaces, and create an inviting atmosphere guests will remember. With attention to detail throughout, your event feels cohesive, vibrant, and thoughtfully elevated.
Inspiring meeting spaces
In this video, hear from Wendy Holloway, Treasurer AC Forum and CEO of ISUOG, as she shares her reflections and positive feedback on the AC Forum Annual Meeting in Gothenburg and her experience of our venue at the Swedish Exhibition & Congress Centre and Gothia Towers. Watch the video here.