Organise with us

Perhaps you have thought of a topic, industry sector or community that needs its own gathering? We create events both on our own and in partnership with others.

Our recipe for success

We want to be your partner of choice; the best at driving business opportunities both for you and your sector. When you enter a joint venture with us we work together to create a winning concept. You can rely on the Swedish Exhibition & Congress Centre’s tried and tested processes and success factors to guarantee top quality. These include thorough research and systematic business development to create an event with the right content, in the right place and at the right time.

For an event to be relevant and effective, it must address the specific challenges faced by the target industry or community. That’s why we start every project with a thorough investigation of their interests and issues. With our long experience of developing successful concepts, we then design the event around the needs of visitors, working in close cooperation with you.

Your event will then establish itself as a platform for the entire sector. Its most popular and well-attended event – an absolute must for exhibitors and visitors!

Gothenburg Beer & Whisky Fair

Some examples of events we organise in partnership with others


Some examples of events we organise in partnership with others

Göteborg Vin & Deli

Some examples of events we organise in partnership with others

Checklist for a commercially successful event

  • Analysis of the target audience – which issues are of most crucial importance for the visitors?
  • Development of a strong event concept
  • Launch and sales strategy – what should we offer the exhibitors?
  • Content that makes attending the event essential for the target audience
  • Comprehensive marketing and promotion
  • Public and media relations
  • Data gathering and management
  • Partnerships with the relevant media, trade associations and other organisations
  • Project management and logistical planning
  • Contacts with the Nordic region’s best exhibition industry suppliers
  • Got a great idea for an event? Contact us!


    Sales, business development and new cooperations
    Farhad Kakavand
    Director of Exhibition Sales & Growth
    +46 (0)31 708 81 44
    [email protected]

    Rent our venues & facilities
    Jonas Ogvall
    Congress & Event Sales Manager
    +46 (0)31-708 83 64
    [email protected]