Organise with us

Perhaps you have thought of a topic, industry sector or community that needs its own gathering? We create events both on our own and in partnership with others.

Our recipe for success

We want to be your partner of choice; the best at driving business opportunities both for you and your sector. When you enter a joint venture with us we work together to create a winning concept. You can rely on the Swedish Exhibition & Congress Centre’s tried and tested processes and success factors to guarantee top quality. These include thorough research and systematic business development to create an event with the right content, in the right place and at the right time.

For an event to be relevant and effective, it must address the specific challenges faced by the target industry or community. That’s why we start every project with a thorough investigation of their interests and issues. With our long experience of developing successful concepts, we then design the event around the needs of visitors, working in close cooperation with you.

Your event will then establish itself as a platform for the entire sector. Its most popular and well-attended event – an absolute must for exhibitors and visitors!

Gothenburg Beer & Whisky Fair

Some examples of events we organise in partnership with others

Public Transport

Some examples of events we organise in partnership with others

Gothenburg Wine & Deli

Some examples of events we organise in partnership with others

Checklist for a commercially successful event

  • Analysis of the target audience – which issues are of most crucial importance for the visitors?
  • Development of a strong event concept
  • Launch and sales strategy – what should we offer the exhibitors?
  • Content that makes attending the event essential for the target audience
  • Comprehensive marketing and promotion
  • Public and media relations
  • Data gathering and management
  • Partnerships with the relevant media, trade associations and other organisations
  • Project management and logistical planning
  • Contacts with the Nordic region’s best exhibition industry suppliers
  • We think a little differently

    Did you know that the Swedish Exhibition & Congress Centre is owned by an economically independent foundation? Our mission is to promote business and all surplus revenues are reinvested in the enterprise. That makes us a little different. We think long term, and act that way too. It is a sustainable, future-oriented business model.

    The Swedish Exhibition & Congress Centre has 100 years’ experience of customising events to create added value for businesses and stimulate fresh insights. We have a deep knowledge of the industries we serve. Continuous development plays a central role in both our events and our venues, which often provide a hub for industry sectors. They help industries and communities to move forward and break new ground.

    Our brands have a long and solid history. We therefore enjoy enduring relationships with our partners and customers. We deliver a comprehensive experience. You’ll find everything under one roof: exhibition, conference, entertainment, food, accommodation and wellness.

    On top of this, we always offer some exciting surprises. The “wow factor”. We go the extra mile to make every visit unforgettable.

    Got a great idea for an event? Contact us!


    Christopher SunmoChristopher Sunmo
    Director of Fairs
    +46 (0)31-708 80 05

    Peter ScottPeter Scott
    Director of Fairs
    +46 (0)31-708 81 73

    Farhad KakavandFarhad Lindén Kakavand
    Director of Fairs Lifestyle
    +46 (0)31-708 81 44

    Congress & Events

    Malin Erlandsson
    Director Congress & Events
    Svenska Mässan Gothia Towers
    +46 (0)31-750 88 00

    Culture & Media
    Frida EdmanFrida Edman
    Acting Event Director
    Book Fair
    +46 (0)31-708 84 10

    Public Sector
    Henrik EdmanHenrik Edman
    Director of Fairs
    +46 (0)31- 708 80 65

    Life Science & health

    Magdalena RönströmMagdalena Rönström
    Director of Fairs
    +46 (0)31-708 82 04