WHAT GETS YOU EXCITED IN YOUR WORK?

“Creating a meeting place where our exhibitors can do good business” The best thing I know is when someone comes up to me during the fair and says ‘we have sold a lot of boats today’. Another thing that is important to me of course is the visitors, that they should have a fantastic day where they can experience the boating life and get a foretaste of summer.”

WHAT KIND OF PERSON DO YOU THINK YOU HAVE TO BE TO SUCCEED IN YOUR ROLE?

“Very outgoing, service minded and always on your toes. Personal meetings are incredibly important, so you must reckon on having customer contact. Lots of customer contact. At the last fair we had 297 exhibitors! You also need to have the courage to dare to change, go outside the box and not think ‘we will do things as usual’. When we close the doors on the Boat Fair, we immediately start work on the budget and market plan for the next year, and then it is important not to get stuck in a rut. Of course collaboration is also very important.” We work as a team.”

WHAT IS THE BEST THING ABOUT YOUR JOB?

“The fact that it is so varied and that I get new challenges every day. No two days are the same. The Boat Fair is renewed every year and the Swedish Exhibition & Congress Centre focuses on employee development. 
And we also work in a fantastic environment. One day the place is full of dog lovers who have come for MyDOG, and the next it is the beer and whisky fair. Having all these people coming into the building every day makes by work extra cool.”

“Working on the Boat Fair is like starting up a new company – every year.”

• Name: Jacob Ryder
• Education: Business economics, IHM Business School
• Works as: Salesperson on the Boat Fair
• Employed in the group since: 2013
• Leisure interests: running and football