Frida - Business Developer

WHAT GETS YOU EXCITED IN YOUR ROLE?

“I am excited about collaboration between us as owners of various projects and partners who can help us to strengthen our efforts, our content and our business. As I see it, this is about creating a win-win situation. We get better business, the customer gets a higher return and we exceed the expectations of the customer’s customers! Another thing I feel strongly about is development. I think it is really great to develop existing projects and processes. When it all comes down to it, change is something positive! Doing the same thing in the same way gets boring. That is partly why I get on so well at the Swedish Exhibition & Congress Centre. Here we are challenged to think afresh, and I have a manager who listens and gives me room to try out new ideas.”

HOW DO THE CORE VALUES HELP YOU IN YOUR JOB?

“For me, collaboration is a prerequisite for being able to do my job. That collaboration is one of our core values is perhaps self-evident and it confirms more than it challenges. The same with commitment. It is second nature to me and my collegaues. I have also really learned to appreciate the core value of courage. It takes courage to develop, courage to negotiate, courage to get involved in some circumstances and sometimes also courage to question antiquated ways of working. As long as my employer says that courage is important, then I will try to be courageous. This has helped me to be bold in many instances where perhaps previously I would have been more cautious.”

WHAT KIND OF PERSON DO YOU THINK YOU HAVE TO BE TO SUCCEED IN YOUR ROLE?

“Driven. In my role, if you do not get stuck in you get nowhere. But when it comes down to it, you must also think that what you are doing is fun: that it is fun to travel, fun to make new contacts and even fun to get involved in slightly more difficult contexts, such as hard negotiation. It is also vital to have a high level of social competence and listen to the customer’s needs. In this way, you create business that favours everyone.”

IF YOU COULD ONLY CHOOSE ONE THING – WHAT IS THE BEST THING ABOUT YOUR JOB?

“That the focus is now on development rather than administration.”

“One day I am among publishers on the exhibition floor, on other days the lift up to the office smells of horses – and you never know who you are going to meet in the corridors. Unexpected meetings can be great!”

  • Name: Frida Edman
  • Education: upper secondary teacher training and exams in media and communication studies
  • Works as: Business Developer at Bok & Bibliotek, since 2015
  • Employed in the group since: 2013
  • Previous role in the group: Key account Manager
  • Leisure interests: the sea, finding a flea-market bargain and travelling